About Me
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Who i am
Behind the Strategy –Meet Anita Martin
I’m a graduate of Georgia State University’s J. Mack Robinson College of Business, where I earned my Master’s in Marketing, and I also hold a Bachelor’s degree in Elementary Education. I’ve spent the past decade helping launch and grow startups across media, tech, and consumer brands—often wearing many hats, from learning photography and video editing to producing podcasts and managing full campaigns. My early experience as an AmeriCorps member, supporting communities through firefighting, shelter work, and homebuilding, gave me a people-first mindset and a versatile, hands-on approach to storytelling and strategy.
Professional Experience
A Decade of Building Brands Through Strategy, Creativity, and Results
Senior Marketing Strategist with 10+ years of experience driving growth for high-traffic digital brands through innovative content, strategic partnerships, and data-informed campaigns. Skilled in managing cross-functional teams, developing branded content across platforms, and leading initiatives that boost visibility, engagement, and revenue. My work has been featured on Netflix, major streaming services, and national media outlets—bridging creative storytelling with measurable performance.
Revenue
Growth
Podcast
Downloads
Video
Views
Key Achievements
Impact That Speaks for Itself
- Increased sponsored content revenue by 67% through high-performance editorial campaigns
- Produced and launched a podcast with 1M+ downloads in Year 1, featuring national thought leaders
- Co-produced top-ranking documentaries, including one featured on Netflix and Google Play’s Top 5
- Boosted engagement by 52% and follower growth by 31% through targeted social media campaigns
- Secured and managed 70+ high-value brand partnerships, maintaining 91% client retention
