© Anita Martin | All rights reserved
Senior Marketing Manager Anita Martin
Strategic. CreativeScrappy. I build brands that make noise.
Anita Martin is a Senior Marketing Manager with 10+ years of experience driving content, growth, and visibility for digital-first brands. From storytelling to SEO to influencer campaigns—she builds brands that make noise and move metrics.
Marketing That Moves Brands Forward.
Marketing Manager with 10+ years of experience driving growth for high-traffic websites and scaling brands from startup to acquisition. Proven track record in leading data-driven marketing strategies, overseeing cross-functional teams, and launching successful campaigns across SEO, social, and influencer channels. Blends creative storytelling with performance marketing to increase brand visibility and revenue—contributing to content featured on Netflix, major streaming platforms, and national media. Skilled in building and executing revenue-generating initiatives in fast-paced, digital-first environments.
Services & Expertise
What I Do Best
From ideation to execution, Anita brings full-spectrum marketing strategy tailored to your business needs.
Sponsored Content & Client Campaigns
Drive traffic and conversions through tailored, SEO-optimized sponsored content that aligns with brand goals and engages high-intent audiences.
Podcast Growth
Strategy
Launch, scale, and promote impactful podcasts with expert content planning, guest outreach, and multi-platform growth strategies for lasting visibility.
Film Production & Content Strategy
Craft compelling visual stories through strategic production, from documentaries to digital video content, maximizing cultural reach and brand storytelling power.
Media Brand Development
Elevate editorial voice and digital presence with data-driven content, influencer partnerships, and creative strategies that build loyal, engaged audiences.
Grow Your Brand with Strategic, Data-Driven Marketing
Education & Certifications
- M.S. in Marketing – J. Mack Robinson College of Business, Georgia State University
- B.S. in Elementary Education – Morgan State University
- Google Analytics Certification
- Semrush Academy Certificate
- Looker - Complete Guide to Google Looker - User and Analyst
- From Likes to Leads: Interact with Customers Online
- Attract and Engage Customers with Digital Marketing
- Foundations of Digital Marketing and E-commerce
Case Studies
Real Brands. Real Results.
BetterHelp Campaign
Objective: Increase referral traffic and new user signups via niche editorial sponsorships with strong SEO and long-term visibility.
My Role:
– Collaborated with BetterHelp’s content and outreach teams
– Developed and optimized articles for clarity, keyword performance, and brand tone
– Ensured placement on high-traffic pages and prolonged homepage visibility
– Integrated internal links, optimized metadata, and headline structure
Results:
– Boosted CTR by 35% over previous placements
– Contributed to 67% year-over-year growth in sponsored revenue
– Helped establish an ongoing partnership and cross-vertical expansion
Original Podcast Series
Role: Producer & Content Strategist
I developed and launched an original podcast series spotlighting trailblazers across tech, media, and politics. I managed guest outreach, research, creative direction, and promotional strategy.
Featured Guests
– Delane Parnell, Founder & CEO of PlayVS: Raised $96M to build a $400M esports platform, backed by NEA, Twitch co-founder Kevin Lin, NBA’s Kevin Durant, and NFL’s Odell Beckham Jr.
– Angie Nwandu, Founder of The Shade Room: Built a 40-person media company with 29M+ followers
– Andrew Gillum, Former Mayor of Tallahassee & Florida Gubernatorial Nominee
Results:
– Surpassed 1M downloads in Year 1
– Featured on major streaming platforms
– Expanded brand reach and influencer engagement
– Built long-term credibility and thought leadership visibility
Media Brand Development
Brands: Bossip, Madame Noire, Hip-Hop Wired, StyleBlazer
Role: Content & Editorial Strategist
Supported content operations across culturally influential media brands. Focused on editorial direction, influencer partnerships, content packaging, and performance insights.
StyleBlazer Case Study
Focus Areas:
– Created and edited daily fashion and celebrity content
– Built out visual assets and thumbnails
– Produced 2,000+ branded short-form video clips
– Secured exclusives with publicists and influencers
– Used Google Analytics to optimize content mix
Results:
– Boosted user engagement and social shares
– Drove traffic via syndicated and influencer content
– Strengthened editorial consistency and brand storytelling
Film Production & Content Strategy
Company: Moguldom Studios
Role: Film & Content Producer
Supported the launch of a full-service film department. Partnered with the CEO and production teams to bring powerful documentary ideas to life through early research, coordination, and storytelling strategy.
Highlight: A Genius Leaves the Hood: The Unauthorized Story of Jay-Z
Achievements:
– #2 best-selling documentary on Google Play
– #5 on iTunes, outperforming Blackfish and Justin Bieber’s Believe
– Released direct-to-digital alongside More Than a Game and The Armstrong Lie
– Featured on Netflix for over a year
My Contributions:
– Helped develop and produce 10 original documentaries in one year
– Researched key narratives and coordinated with creative teams
– Packaged and promoted content across digital channels for distribution
BetterHelp Campaign
Anita led a strategic SEO content initiative that boosted click-through rates by 35% and contributed to 67% YoY growth in sponsored revenue.
Bossip.com Video Strategy
She produced over 2,000 branded video clips—garnering 203M+ views and driving $1M in revenue in under a year.
Original Podcast Series
She created and scaled a podcast series with 1M+ downloads, hosting influential voices like Delane Parnell and Angie Nwandu.
Testimonials
Some talk of honorable clients
Real feedback from collaborators who’ve seen Anita’s creativity, leadership, and execution in fast-paced marketing environments.
Jeff Gonse
Director of Paid Media, Apex Growth
"Earlier in my career the only one I could count on was Anita... She’s creative, extremely analytical and aggressively persistent."
Tiffany Maldonado
Sr. Director, Audience Development & Growth Marketing at Paramount:
"Anita is ambitious and easy to work with... I would hire her again if I had the opportunity."